Bumble
A Creative Partnership With The World’s Favourite Dating App.
Industry
Creative
For the past 4-years we’ve been a creative partner to Bumble Inc supporting on their Bumble and Badoo brands. We’ve worked closely with their Creative Director and Creative Ops team to become an extension of their in-house team.
Whether it’s design or development, we’ve been on hand to help Bumble with launches for new products, features and campaigns over the years. We’ve loved hearing their ideas and being apart of the team that helps them come to life, always coupled with stunning creative that captures the essence of their brand – fun, free-spirited and open-for-all.
Bumble: It Started With
It’s Bumble’s birthday! Celebrating 10 years this year, Bumble wanted support designing their “It Started With’ campaign to shout out all the relationships that have stood the test of time (and started on Bumble).
For ‘It Started With’, Bumble wanted to create a digital campaign site where users who met on Bumble could upload their stories. They could input text and photos in a bid to win an all-expense paid-for wedding with CEO Whitney Wolfe Herd in a Las Vegas chapel!
Our ask was to bring the digital design to life over a 3-phased website approach. We helped them through the discovery, wire-framing, creative and prototyping before moving into development. We collaborated closely with the Bumble engineering team to create a site that was on-brand, functional, easy to use and support the creative campaign all year round.
Bumble: Make Better Connections
Bumble is more than just a dating companion. It’s compliments, it’s swipes. it’s super swipes, but most of all – it’s connection. We were tasked to help Bumble lay out all of their product key features and feature pages in a way that’s easy for their users to understand. We helped them design a navigation and page for every key feature in an easy turn-key way that let them build and grow over time as their features change and develop over time. This project was about the little things that make all the difference, and being part of building a global brand with over 40+ product features…
Bumble: Plans
Bumble’s power-house back-end technology can do more than just dating. They took their best-in-class dating experience and set their sites on an even bigger challenge… Bumble For Friends! Using the same platform, but to find new friends in the city.
To help with the launch of Bumble For Friends (BFF) Plans was created – a way for Bumble For Friends users to easily discover, coordinate, and attend local events in their city.
BFF had it’s own look and feel within the Bumble world and we helped create the digital campaign for Plans with a bright energising UI that brings to life the excitement of forging new bonds.
It takes a village.
Thanks to everyone involved in this project.
WILDISH & CO:
Jake – Creative Director
Guy – Development
Dan – Development
Lucy – Designer
Sam – Managing Director
Want to hear more about what a creative partnership can do for you?