Dandy

The Dandy is an homage to endless nights. Vintage whisky from the oak barrel swims above a fruity finish of bergamot and raspberry. A woody celebration blended with mischief.

We were tasked to bring this world to life for launch. We started with a storyboard for a world where shapes bounce and dance in simplistic form, coming together to
create abstract storytelling moments. A ballet of patterns set to upbeat jazz music. Reminiscent of classic 2D animation of the 1950s and 1960s. Charming and organic but slick and swift in continuous transitions. Think Saul Bass meets Bauhaus with plenty of nods to 1920s Art Deco and The Great Gatsby along the way.

To support the launch, we also built a digital platform that brought the vision to life in a website. Combining animation with on-scroll actions. Alongside the website we created social comms to form a full 360-experience across online and in-store.