Penhaligon’s Racquets

When Penhaligon’s decided to unveil their latest fragrance, Racquets, they served us up an ace of a brief. Inspired by the prestigious world of Wimbledon tennis, Racquets was to make it’s grand debut in 2021.

To capture the essence of the lively scent, we orchestrated a photoshoot at the local tennis club. The scent is heady with notes of lemon, gin and tonic… so naturally, we felt compelled to make some tennis balls out of lemons to bring the story to life.

As a playful nod to the sport’s refined etiquette, we whipped up a court side rulebook that served as a stylish secondary graphic piece. And because we’re all about interactive fun, we volleyed into action with a digital game of pong—adding an extra dash of zest to the Racquets experience!