Metaphor
Reinventing the concept of a network.
Industry
Strategy
Creative
Metaphor needed an identity that would lift them above the predictable Web 3 noise.
Hailing from the sunny shores of Miami and with fresh funding in their pocket, their goal was to flip the script on what a network could be. Metaphor makes it simple to discover, join and participate in a DAO.
Strategically, we chose to present the value of DAO’s rather than focusing on the underlying technology. We wanted to captivate audiences with the possibility of where new forms of transparency, creativity and collaboration may lead…
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DAO
Stands for Decentralized Autonomous Organization. It’s a system developed to distribute management and ownership of entities.
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Zero
Nobody is in charge of a DAO.
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Tokens
Are what DAO members own and use to vote on entity decisions. This bottom-up system avoids central authority.
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#003EDD
Is the hex code for the undeniably digital blue that leads Metaphor’s identity.
It takes a village.
Thanks to everyone involved in this project.
WILDISH & CO:
Harm – Brand Partner
Jake – Creative Direction
Alisha – Graphic Design
Andy – Motion Design
Sam – Managing Director
CLIENT:
Internal leadership teams, Miami.
Are you interested in how a a long-term creative partner could elevate your brand?