Zurp
Banking for superfans
Industry
Strategy
Creative
ZURP approached us with their ambition to shake up a traditional category. Their idea felt unique but insightful – just the kind of brief we look for.
A ZURP card allows you to support your favourite creator, charity or cause with each use – whilst gaining personalised rewards, content, perks etc along the way. It aims to directly engage with the power of fandom.
Our collaboration resulted in a cinematic and spirited identity for their launch. From digital assets to product designs, we designed everything to reinforce ZURP’s energetic and youthful motivations.
🐞
504
Dots on the final card design... Or are there? We don’t want to count again.
✨
28
Sticker icons to play with in the final brand identity.
👵
1000 years
How old our senior team felt when researching Gen Z fandoms and new sub cultures.
🙌
#1
The first ever spending card aimed to engage specifically with fandom culture.
It takes a village.
Thanks to everyone involved in this project.
WILDISH & CO:
Harm – Brand Partner
Jake – Creative Direction
Steve – Creative Direction
Lucy – Graphic Design
Andy – Motion Design
Sam – Managing Director
CLIENT:
Troy Osinoff, New York – CEO
Are you interested in how a long-term creative partner could elevate your brand?